About Us & Our Founder Story

Tourney Direct was born from a simple idea: to create a better experience for finding, paying, and coordinating coaches and staff for sports events and teams at all levels. Our founder's journey, from entrepreneur to collegiate coach, has driven our mission to revolutionize sports operations through transparency, communication, and innovative technology.

Learn more about our history and vision.

The Tourney Direct Story

In the world of youth sports event operational management, there’s no shortage of moving parts. Organizing events, recruiting and managing staff, coordinating schedules, and handling payments can be overwhelming, especially when traditional methods are often clunky and time-consuming. At Tourney Direct, we saw a clear need for a streamlined solution—a software platform that could simplify these complex operational processes and allow event organizers to focus on what truly matters: creating amazing experiences for athletes, staff, and fans.

Our journey began with a simple mission: to build an all-in-one software that brings clarity and efficiency to sports event operational management and staffing. We started by listening to the challenges faced by organizers, coaches, and administrators. The stories were the same: endless spreadsheets, overflowing inboxes, chaotic last-minute changes, and an ongoing struggle to keep track of everything. We knew there had to be a better way.

With that inspiration, Tourney Direct was born. We created TD Staff to help organizers recruit, track and manage event staffing effortlessly. With features like instant stipend transfers, real-time notifications, and a centralized dashboard, TD Staff takes the chaos out of staffing so that organizers never have to wonder who’s showing up.

Then came TD Pay, a payment solution built to handle stipends and payments with ease. Coaches and staff can see their payment status at-a-glance, and event organizers can complete reconciliations in just a few clicks—no more paper trails or tax season headaches.

Today, Tourney Direct continues to grow, with solutions designed to empower the youth sports community. We’re more than just software; we’re a partner committed to making sports event operational management smoother, simpler, and more enjoyable for everyone involved. Our story is one of passion, dedication, and a relentless drive to improve how sports events are organized. And we’re just getting started.

Join us and experience a new era of sports event operational management with Tourney Direct.

Get in touch with us to learn more.

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The All-In-One Sports Operations Platform

Effortlessly manage your entire sports operations with our all-in-one platform. From hiring and shift management to payroll processing and tax support, we save you time, reduce errors, and keep everything running smoothly—so you can run and scale your sports operation with ease.

Meet Our Team

Get to know the talented professionals behind Tourney Direct, each bringing a unique set of skills to our innovative platform.

Kate Wellner,
CEO of Tourney Direct

Kate is an experienced product management leader with expertise in driving customer-centric innovation in high-tech and regulated sectors. She is known for scaling global product organizations and launching strategic solutions that enhance efficiency and revenue. Skilled in product lifecycle management, strategy development, market analysis, and team leadership, Kate has led the implementation of next-generation pathogen-reduced platelets at the Red Cross, managed a global product organization at MICROS (Oracle) for cloud services, and directed a multi-million-dollar website and portal initiative at AT&T for B2B cloud service management. She holds a B.A. in Marketing from the University of Massachusetts at Amherst.

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Greg Pasha,
Director of Recruiting

Greg is a seasoned marketing executive with over two decades of proven expertise in managing marketing operations and customer relationship management. He excels in driving sales growth and recruiting top talent by enhancing organizational effectiveness. His strategic improvements in account operations lead to increased efficiency, profitability, program ROI, and overall account performance. Greg holds a BS in Marketing from Castleton University.

Rebecca Lewis,
Director of Recruiting

Rebecca is an experienced Hospitality and Customer Service Manager with a successful 20+ year career in the leisure, travel, and tourism industry. She has played a pivotal role in various service teams, overseeing the entire hospitality experience from arrival to entertainment and event production. Rebecca has developed and implemented policies to effectively address member needs and inquiries. Proficient in building strong member relationships through regular communication and understanding their interests, needs, and goals, Rebecca excels in organizational skills, efficiency, management, delegation, and interpersonal qualities. She completed her studies at Hawaii Pacific University.

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What Our Clients Think:

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    The list of coaches you put together to attend our event is unreal! This is going to be a real draw for our college skills clinic.

    Nick Daniello, Owner | PrimeTime Lacrosse 2 months ago
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    Absolutely loving the new tools and features of Tourney Direct! This has been so easy to set-up and use.

    Director, Lacrosse Training Company 2 months ago
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    The feedback from the teams this weekend was so good. Thank you times a million for the extra effort. We are very appreciative of you and your staff.

    Director and Owner | National Lacrosse Event Organization 2 months ago

We Want to Hear From You!

Let us show you how Tourney Direct can simplify your life. Contact us today to see how our all-in-one sports operations platform can save you hours each day and streamline your workflow!

Get in Touch