Built From the Field. Designed to Scale.
We've lived youth sports from every angle; as former collegiate athletes, parents, partners of coaches, and event organizers. We've also spent decades building enterprise systems for Fortune 100 operations. Tourney Direct lives at the intersection of those two worlds.
We Know the Grind. We Lived It.
Recruiting staff. Juggling spreadsheets. Writing checks late at night. Chasing W-9s through email threads that go three weeks deep. Bracing for game-day chaos with a clipboard and a prayer.
The work that keeps youth sports events running is essential, but the way it's done is broken, unscalable, and held together with duct tape. We saw it from inside. We built Tourney Direct because we found a better way forward.
These events do more than crown champions. They support the livelihoods of coaches, trainers, officials, and event staff who make youth sports possible. We treat their time, their pay, and their experience as the mission-critical operations they actually are.
The Tournament Director's Real Day
- Scrolling through pages of texts to figure out staff availability
- Texts at 11pm asking what time to arrive the next day
- Last-minute ref cancellations on Friday
- Last minute scramble at midnight to find staff
- Massive spreadsheets with too many tabs open to count that aren't accurate
- Printing checks, reconciliation of hours, stipend amounts, and who to make the payments out to
- Lost checks
- Paper W-9s collected, scanned, and faxed
- 1099 reconciliation panic in January
- and so much more!
Field Wisdom Meets Enterprise Rigor.
Most sports software is built by people who've never run a tournament. Most enterprise software is built by people who've never met a youth athlete. Tourney Direct is built by people who've done both.
What We've Lived
Decades of youth sports (as players and parents), managing events, staffing events, and watching what really breaks behind the scenes.
- Former collegiate athletes
- Parents of competitive youth athletes
- Spouses & partners of coaches
- Former event organizers
- Officials & field staff
What We've Built
20+ years leading large-scale strategy and transformation work for Fortune 100 organizations — turning fragile manual systems into scalable, reliable platforms.
- Enterprise product leadership
- Operational transformation at scale
- Building customer service and hospitality teams from the ground up
- Compliance, payments, & mission-critical infrastructure
- Customer-centric innovation in regulated industries
The People Behind the Platform.
Decades of combined experience across product, marketing, hospitality, and the youth sports world we're here to fix.
Product management leader driving customer-centric innovation in high-tech and regulated industries. Has scaled global teams and launched revenue-impacting solutions at the Red Cross, Oracle (MICROS), and AT&T.
Marketing executive with 20+ years leading marketing operations and CRM to drive sales growth. Four-year starter on the baseball team at Castleton University — sports background is in the DNA, not a marketing claim.
Hospitality and customer service leader with 20+ years overseeing end-to-end guest and member experiences in the leisure, travel, and tourism industry. Strong relationship-builder who treats every customer like they're the only one.
How We Build. How We Operate.
Three principles that shape every product decision, every customer conversation, and every line of code we ship.
Built for the Real World
We design for the realities of tournament operations. From late-night cancellations, weather delays, missing W-9s, to last-minute schedule changes, not idealized workflows that only work on a slide deck.
Reduce the Work, Not Just Digitize It
Software that turns paper into screens isn't progress; it's the same job in a new format. We eliminate manual effort over time so running events gets easier with every season, not just neater.
Earn Trust Through Reliability
Staffing, compliance, and payments aren't features. They're mission-critical operations. People's livelihoods depend on us getting it right. We treat that responsibility with the seriousness it deserves.
Want to See What We've Built?
The best way to understand Tourney Direct isn't reading about it. It's interacting with it first hand. So go ahead and play around. Let us know what you think!