Built from the field.
Designed to scale.
We've lived youth sports from every angle: as former college athletes, parents, partners of coaches and event organizers. We've also spent decades building enterprise systems for Fortune 100 companies. Tourney Direct lives where those two worlds meet.
We know the grind.
We lived it.
Recruiting staff. Juggling spreadsheets. Writing checks late at night. Chasing W-9s through email threads that go three weeks deep. Bracing for game-day chaos with a clipboard and a prayer.
The work that keeps youth sports events running is essential, but the way it's done is broken, hard to scale and held together with duct tape. We saw it from the inside. We built Tourney Direct because we found a better way forward.
These events do more than crown champions. They support the coaches, trainers, officials and event staff who make youth sports possible. We treat their time, their pay and their experience as the mission-critical operations they are.
Field wisdom meets
enterprise rigor.
Most sports software is built by people who've never run a tournament. Most enterprise software is built by people who've never met a youth athlete. Tourney Direct is built by people who've done both.
Decades of youth sports as players and parents, running events, staffing events and seeing what really breaks behind the scenes.
20+ years leading strategy and transformation work for Fortune 100 companies, turning fragile manual systems into reliable platforms.
The people behind
the platform.
Decades of combined experience across product, marketing, hospitality and the youth sports world we're here to fix.
Product management leader driving customer-centric innovation in high-tech and regulated industries. Has scaled global teams and launched revenue-impacting products at the Red Cross, Oracle (MICROS) and AT&T.
Marketing executive with 20+ years leading marketing operations and CRM to drive sales growth. Four-year starter on the Castleton University baseball team, so sports are in the DNA.
Hospitality and customer service leader with 20+ years running guest and member experiences in leisure, travel and tourism. Treats every customer like they are the only one.
How we build.
How we operate.
Three principles behind every product decision, every customer conversation and every line of code we ship.
We design for how events really run: late-night cancellations, weather delays, missing W-9s and last-minute schedule changes. Not tidy workflows that only work on a slide.
Turning paper into screens is the same job in a new format. We remove manual work over time, so every season gets easier, not just neater.
Staffing, compliance and payments aren't features. They're mission-critical, and people's livelihoods depend on getting them right. We take that seriously.